Are you using facebook to:

1 . Drive new people to your brand?

Here's one savvy business owner who is doing it well. Can you think of a Facebook page that might draw a new group to your brand that isn't your business name? eg: "my favourite hairdresser in Sydney" or "Beautiful Teeth in Melbourne?" Like Google, you need to drive people to your site or page by understanding how people search for what you offer. Obviously, if they don't know your brand already, they will search by what you do or sell. See how the image works below to grab attention when searching for a sale page.

2. Sell products online?

Why divert friends to your website or Ebay shop if you can seal the sale right here on Facebook? Check out Lady Gaga's merchandise shop and imagine if you could have even a capsule range of products or service vouchers on your Facebook page? Service providers should be offering gift vouchers and promoting them through status posts.

eg: ""No time for shopping around? A voucher she'll love in 60 seconds flat!" (hair/beauty/spa vouchers, lingerie voucher, fresh fruit delivery)

eg: "all you need to know about the law but were too afraid to ask!" vouchers for a 15 minute telephone conversations about........ divorce, liability, fence disputes........ you name it. It's a great way to introduce a new generation to legal advice.

3.Test drive your new ideas?

Facebook polls are a great way to find out what your friends think. Perhaps you're planning a new range of board shorts for your surf shop. Wouldn't it be a good idea to road test your design by asking what would your friends buy....

a: the new shorter shorts Italian style,
b: old school surfer boardies,
c: bring back speedos please!!!

Link the poll to your Facebook page of designs and see the votes roll in.....and sales take off!

Just three things to think about for your Facebook business channel - ignore it at your peril!

Have a great weekend!
AnneMaree Fitzgerald